Department of journalism and mass communication, established in the year 2002, offers undergraduate honours and general degrees in journalism and mass communication, following the syllabus of the university of calcutta. There are 30 honours seats and 30 general seats for journalism honours and general course respectively. In addition to a strong focus in theoretical aspects of media and communication, the department excels in practical and hands on training in media content production and management.

The department continues to train students the fundamentals of media research, journalism, advertisement, public relations, media law, photography, filmmaking and web content production and media management that will help them succeed in any career, whether print, broadcast or online. Students are taught how to gather information, critically analyze it, and communicate it effectively, accurately, and ethically. The department seeks to provide all students with the opportunity to develop an understanding of the role of the media in our society, so they can learn to think critically about the ways in which the media affect individuals, institutions and social values. This includes an understanding of the legal and ethical issues that are an integral part of the media profession. The students are also required to write a dissertation paper on a media related topic, shoot and edit documentary films, anchor on-camera and design newspapers and magazines using page designing and image editing software. Students also are trained in the latest technology they need to succeed in an ever-changing digital media environment. The department continues to develop a dialogue with media educators and media industry professionals concerning the most effective ways to encourage professional standards at a time when the profession is confronting unprecedented challenges arising from the technological changes. Many students graduated from this department and are engaged in different capacities in television channels, newspaper houses, bpos in addition to pursuing higher studies and other jobs.

Faculty

Saayan Chattopadhyay
Designation: Assistant Professor
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Sambhunath Halder
Designation: PTT
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Soma Sarkar
Designation: PTT
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Infrastructural Facilities

1. Computer laboratory has provision for computers, which are necessary for practical classes. The computers, equipped with all the accessories and internet connections provide opportunities to students to develop their technical skill and knowledge.
2. The media lab is equipped with dslr camera, hd camcorders, digital recorders and other audio-visual professional equipments.
3. The students have access to television set, music system, and radio set to understand various aspects of media content distribution and production.
4. The smart classroom, with digital projection system and touch-enabled smart-board is used for digitally enhanced teaching and learning practices.

Teaching Methods

1. Classroom lecture
2. Demonstration and practical classes in Media Lab
3. Students seminar and group discussion
4. Project work (written and audio-visual)
5. Dissertation
6. Educational tours/ industry visits
7. Special lectures by media scholars and experts from media industry
8. Documentary filmmaking

Special Activities

1. The students also take active part in the national service scheme (nss) of baruipur college.
2. The students of the department also regularly participate in the district level youth parliament competition.

Activities of the Department

1. The department publishes a newsletter namely “baruipur barta” every year, which is written, edited, designed and managed by the journalism and mass communication students.
2. The department also publishes an online e-magazine “reflections” which is written, edited, designed and managed by the journalism and mass communication students.
3. Students participate in sports and cultural activities organized by the college.
4. The students are also encouraged and facilitated to make documentary films and short films.
5. The students also participate in seminars and workshops organized by different institutions to be aware of the latest academic and technical issues related to media and communication.

Job Prospect

1. The indian media and entertainment sector has registered an explosive growth in last two decades making it one of the fastest growing industries in india. Television broadcasting, distribution, film, print, radio, advertising and digital are some of the segments that drove growth. The high demand for skilled professionals and specialized workforce across various job roles is driven by the use of new media and digitization of films and tv, as well as launch of new channels across genres.
2. Broadcasters, media companies and publishers offer plenty of job opportunities in public relations, marketing and research, television and print journalism, producer, anchor, radio jockey, magazine editor & web content producers.
3. One could opt for a career as an account manager, communication consultant, or brand management consultant, advising clients and designing communication strategies.
4. Most major companies employ trained individuals in departments dedicated to internal and external communication, public relations, advertising, marketing communication, sponsoring, media contacts and pr.
5. Non-profit organizations including government bodies and healthcare institutions need communication experts who would advise central, regional and local government on how best to approach various target groups. One can also develop and implement communication policy plans or act as a media spokesperson.
6. If one decides to pursue a career in research, he or she can purse higher studies and embark on an in-depth, critical study of various aspects of media, communication and culture as a research student at a university or research institute.